Find out what keeps users from taking the actions you need, and get a prioritized plan of changes.
Users come to the website but don't finish the application. Your team spends time explaining the interface. New features make the product more complicated, and the cause of the friction stays unclear. UX research and an audit help break down specific user flows and separate assumptions from problems you can actually observe. We start with the actions that matter most to your customers and your business.
We analyze the structure, navigation, forms and interaction logic. If you have analytics and support requests, we use them to find weak spots. We agree on which questions need research with users. For every problem we find, we explain its impact, propose a change and set its place among the other tasks.
You get a report with findings and a prioritized list of fixes. It helps you choose the first changes and brief your designers and developers. The Sponge Digital team can design and build the improvements you choose. Show us the product and name the step where users most often get stuck or ask for help.
